Where We Started
When Engage Fuze partnered with The Sham Sharma Show, the channel was already making waves with 1.6 million subscribers and 273 million views. However, the channel’s growth had started to plateau, and its full potential remained untapped. The content was powerful, but it lacked the finesse and strategy needed to reach wider audiences and retain loyal viewers.
— May 2023
Building The Foundation
We began by addressing the core challenges. Long-form videos, while insightful, struggled with pacing and viewer retention. Hours of live streams contained valuable moments that weren’t being leveraged effectively. Additionally, the potential of short-form content to drive traffic from Instagram to YouTube was yet to be realized.
Our first step was to elevate the quality of long-form content. By refining edits, adding dynamic visuals, and designing compelling thumbnails, we made each video a captivating experience that kept viewers engaged till the very end. Simultaneously, we mined hours of live stream footage for highlights, transforming them into polished standalone videos that extended their reach and relevance.
Strategizing For Scale
Next, we turned our focus to short-form content. By repurposing standout moments from long-form videos, we created fast-paced, scroll-stopping Instagram reels. These reels not only gained significant traction on Instagram but also directed new audiences back to the YouTube channel, creating a seamless flow of cross-platform engagement.
— May 2024
Keeping The Momentum
The results were transformative. Over the course of a year, The Sham Sharma Show added 141 million new views, bringing the total to an impressive 414 million. Instagram reels became a powerful tool for audience acquisition, while the optimized content strategy fostered stronger viewer loyalty and engagement.
What started as a channel with potential became a platform of influence and exponential growth. With Engage Fuze’s expertise and strategic collaboration, The Sham Sharma Show didn’t just grow—it thrived.